AI STRATEGY / ENABLEMENT / TRAINING
AI is changing how organizations work, create, and make decisions. With so many tools and possibilities, figuring out where to begin and what makes sense for your organization can be challenging.
Converging Arts brings strategy, education, and practical experience to identifying worthwhile AI opportunities, building your team’s capabilities, and putting AI to work effectively and responsibly, with people and their judgment at the center.
Based in the Berkshires, Massachusetts. Working with organizations everywhere.
THE WORK
Practical approaches shaped around your organization, your people, and what you’re trying to accomplish.
AI STRATEGY & ADVISORY
Together, we'll assess what's possible, identify worthwhile opportunities, and establish priorities based on your organization's needs and goals. That includes evaluating the benefits, limitations, and responsible-use implications of introducing AI into your work.
AI ENABLEMENT
Our work connects AI tools and capabilities with the workflows, people, and business needs they serve. Drawing on experience in organizational learning, communication, and team development, we design practical approaches that build confidence, strengthen capabilities, and support responsible adoption.
AI TRAINING & WORKFORCE DEVELOPMENT
Our workshops and training programs start with what participants need to accomplish. Through practical examples, real-world decisions, and hands-on activities, participants develop skills and judgment they can apply immediately.
OUR POINT OF VIEW
We believe AI is most valuable when it builds on human knowledge, creativity, and judgment.
Responsible use is central to our approach. That means understanding AI’s limitations, protecting sensitive information, checking results, respecting intellectual property, and keeping people involved in important decisions.
The work builds the skills, practices, and judgment needed to use AI thoughtfully and with confidence.
IN PRACTICE
Our work spans business, marketing, creative industries, education, and nonprofits.
Current initiatives include applied AI training for business and workforce development, responsible AI education for film and media professionals through the Berkshire Film and Media Collaborative, and work with Berkshire Community College on projects including its AI for Nonprofits Summit.
These initiatives reflect a common approach: understand what people need to accomplish, then develop the capabilities to do it.
THE PERSON BEHIND THE WORK
Converging Arts is led by Mark Avnet, who has spent his career working where technology, creativity, business, and learning intersect.
Mark has built innovation teams at major advertising and media companies, led learning and development at 360i/Dentsu for seven years, developed educational programs at institutions including Syracuse University and VCU Brandcenter, and served as a Senior Business Advisor with the Massachusetts Small Business Development Center.
He has served as Senior Director at the Interactive Advertising Bureau’s (IAB) Professional Development and Education Center, where his work includes developing professional education programs focused on AI and its responsible use. He is on the Institute for Advertising Ethics working group developing a framework for responsible AI use in advertising and marketing.
Active in the Berkshire community, Mark is a member of the Berkshire Innovation Center’s AI Leadership Group and serves on the boards of Berkshires Jazz and the Berkshire Film and Media Collaborative.
START A CONVERSATION
Whether you’re exploring AI for the first time, looking to build your team’s skills, or trying to solve a specific business problem, let’s talk about what you’re trying to accomplish.